FORMULA E has announced a major change in its broadcasting strategy, returning to free-to-air television.
Previously, the racing series was aired on networks such as BBC, ITV, Channel 4, and Channel 5, but it recently shifted to a paywall model on TNT Sports, a first for the series in its decade-long history.
1
The series will be returning to ITV for the 2024/25 season, with live broadcasts and highlights available on the ITVX app and ITV4.
Kicking off the season will take place on December 7 in Sao Paulo, Brazil.
Aarti Dabas, Formula E’s chief media officer, remarked: “We’re thrilled to enhance fans’ access to our exciting championship in the UK and Ireland through our esteemed media partners – TNT Sports and now ITV – providing various ways to engage with the sport.
“Our new highlights show after each race weekend on ITV will feature exclusive content directly from the paddock, enhancing the experience for both new and existing fans.
“We are eager to deliver even more exhilarating on-track action and broaden the sport’s audience.”
This broadcasting shift will also introduce a new presenting team, with former BBC figure Jermaine Jenas stepping down from his role in the all-electric racing series.
Nicky Shields will return as the lead presenter, making history as the first female lead in the series.
Since her debut in 2014, she has become a key figure both on and off the track, notably serving as the first female lead commentator for the F1 Academy during its recent inception.
BEST FREE BET SIGN UP OFFERS FOR UK BOOKMAKERS
Reflecting on her new position, Shields expressed: “I fondly recall my first Formula E race in Beijing back in 2014, and my passion for this sport remains as strong as ever, even after a decade.
“I’m excited to step back in as the lead presenter for Season 11. It’s a great honor to share the thrill and excitement of this remarkable sport with fans worldwide.
Watch as Brad Pitt ‘faints’ after a dramatic crash at the Las Vegas Grand Prix – but all is not what it seems
“With our skilled presenting team, we are committed to bringing audiences closer to the action than ever. Let’s prepare for São Paulo!”
She will be joined by racing drivers Billy Monger and Catie Munnings, along with sports commentator Tom Brooks.
Pundits for the season will include David Coulthard, Karun Chandhok, Andre Lotterer, James Rossiter, and Alan McNish.
Saunders Carmichael-Brown and Alexa Rendell will continue as pitlane reporters.
Before the London season finale, Formula E CEO Jeff Dodds acknowledged that the shift to pay-per-view had led to viewership numbers “not meeting our expectations.”
Last season, Pascal Wehrlein was crowned champion, narrowly defeating Mitch Evans by just six points.
