FORMULA E has unveiled a significant shift in its broadcasting approach, signaling a return to free-to-air television.
The motorsport series previously aired on BBC, ITV, Channel 4, and Channel 5, before effectively being relegated behind a paywall on TNT Sports, marking a first in its decade-long history.
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It has been confirmed that the series will make its return to ITV for the 2024/25 season, featuring live broadcasts and highlights available on the ITVX app and ITV4.
The season will kick off in Sao Paulo, Brazil, on December 7.
Formula E Chief Media Officer, Aarti Dabas, remarked: “We’re excited to enhance access for fans in the UK and Ireland to our thrilling championship through our esteemed media partners – TNT Sports and now ITV – providing multiple ways to engage with the sport.
“Our new highlights show following each race weekend on ITV will bring exclusive content directly from the paddock, enriching the experience for both new and loyal fans.
“We are eager to deliver even more on-track thrills and expand the sport’s fan base.”
The change in broadcasting will also introduce a new presenting team, with former BBC personality Jermaine Jenas no longer part of the all-electric racing series.
Innovative presenter Nicki Shields will be making her return, as she breaks ground as the first female lead in the series.
Since her introduction in 2014, she has become a pivotal figure both on and off the track, and she was notably the first female lead commentator for the F1 Academy during its recent inception.
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Reflecting on her new role, Shields said: “I vividly remember my first Formula E race in Beijing back in 2014, and my passion for this sport is as strong as ever, even a decade later.
“I’m thrilled to return as the lead presenter for Season 11. It’s a tremendous honor to share the excitement and drama of this remarkable sport with fans across the globe.
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“Alongside our talented presenting team, we are dedicated to bringing audiences closer to the action than ever before. Bring on São Paulo!”
She will be joined by racing drivers Billy Monger and Catie Munnings, as well as sports commentator Tom Brooks.
Pundits slated to appear throughout the season will include David Coulthard, Karun Chandhok, Andre Lotterer, James Rossiter, and Alan McNish.
Saunders Carmichael-Brown and Alexa Rendell will also continue in their roles as pitlane reporters.
Formula E CEO Jeff Dodds acknowledged prior to the London season finale that the switch to pay-per-view had resulted in viewership numbers “not meeting our expectations.”
Pascal Wehrlein was crowned champion last season, narrowly outpacing Mitch Evans by just six points.
