This article is sponsored by Backbase
Backbase, a global frontrunner in Engagement Banking, has entered into a strategic partnership with Seven, a Morocco-based consulting firm known for its expertise in digital and AI solutions integration. This collaboration merges Backbase’s Engagement Banking Platform with Seven’s in-depth knowledge of digital banking transformation, establishing new standards for innovation and customer experience within financial institutions throughout Africa and the Middle East.
Recognized for its pivotal role in advancing digital banking services, Backbase empowers banks to deliver personalized and seamless experiences for their customers, fostering increased digital adoption and engagement while enabling banks to reduce technical debt and improve operational efficiency. By partnering with Seven, Backbase aims to extend its impact in the region, leveraging local expertise and insights to roll out next-generation banking solutions.
Empowering the region through innovation
Seven, celebrated for its strategic emphasis on digital transformation, data strategy, and product innovation, aligns seamlessly with Backbase’s mission to redefine banking. Together, they will furnish financial institutions with the essential tools and strategies needed to navigate the complexities of digital transformation, customized to their unique operational needs. Seven’s extensive banking expertise will support Backbase and its clients in the MEA region. With their strong project management and implementation capabilities, Seven will aid in the design, integration, and delivery of Backbase solutions, enabling faster and more efficient project execution.[1]
Aymen Daoud, Regional Head for North and West Africa at Backbase, stated, “Our partnership with Seven is pivotal in providing exceptional digital banking solutions to our key markets in Africa and the Middle East. Their deep insight into the local banking landscape, combined with our leading Engagement Banking Platform, allows us to transform the operations of financial institutions to facilitate growth, operational excellence, and customer satisfaction in Morocco and beyond.”
Jalal Benabdouh, Managing Director at Seven, remarked, “As a key player in driving digital transformation within financial services, we are excited to announce our alliance with Backbase and offer our clients access to a world-class digital banking platform. Our dedication to promoting innovation for our banking clients will significantly influence the digital banking landscape in the MEA region, enhancing the value of their digital projects. This partnership demonstrates Seven’s long-term commitment to equipping our clients with the most advanced and innovative solutions.”
