Durban – In an era dominated by digital technology, the Enkanyisweni Church of Christ in Zion (CCZ) stands out as an impressive example of how faith-based organizations can harness social media and online platforms to disseminate the message of God to a wider audience.
Established in 1981 by the late Professor PDP Sithathu, Enkanyisweni CCZ has shown remarkable growth since its founding.
Beginning from modest origins in Mtubatuba, Gunjaneni, the church has blossomed into a lively community with multiple branches across various locations.
“What sets Enkanyisweni CCZ apart is its commitment to empowering the youth,” remarked Pastor Sicelo Ngobese.
The church features a choir that excels in the Gospel music arena, with their latest album titled “Inyoka” gaining considerable popularity on social media.
This choir is vital to the ministry of Enkanyisweni CCZ, using music as a medium to express their message of faith and hope.
Nonsikelelo Mlambo, a member of the youth choir at Enkanyisweni CCZ, shared: “The church has an enthusiastic and vibrant youth community, which is why our involvement in creating the latest album has been incredibly uplifting for us.”
By engaging the youth, the church is not only providing them with vital skills and experiences but also ensuring that the message of faith and hope reaches future generations.
In recent years, Enkanyisweni CCZ has wholeheartedly embraced the digital age.
The church has established a strong online presence through its website and social media platforms, creating opportunities to share their music, sermons, and community news.
Nqubeko Zulu, a participant in the social media and marketing team of Enkanyisweni CCZ, remarked: “Our latest album, which has been trending on various music platforms, exemplifies the efficiency of our digital strategy.”
Through the effective use of social media and online platforms, Enkanyisweni CCZ has successfully extended its reach to a broader audience.
“Empowering the youth while embracing the digital transformation ensures that the church’s message of faith and hope continues to inspire future generations,” Zulu added.
Their music, which blends traditional and contemporary styles, resonates with audiences across diverse cultures and age groups, especially on TikTok.
Lucas Sithathu, the songwriter and choirmaster, explained: “The church’s online presence has enabled us to stay connected with individuals who may be unable to join our physical services.”
As Enkanyisweni CCZ navigates the digital landscape, it is clear that the church is set for a promising future.
Choir leader Sbukelo Zulu stated: “With our dedication to sharing the message of faith and hope, alongside our willingness to adopt new technologies and trends, the church will continue to make a positive impact on lives around the world.”
Enkanyisweni CCZ’s success in employing digital media to spread the word of God highlights the church’s commitment to digital innovation.
