Johannesburg – APO Group (www.APO-opa.com), a leading pan-African communications and PR consultancy, is excited to announce the appointment of Tracy Walakira as the company’s first-ever Culture Ambassador, coinciding with her 10-year anniversary at the firm.
This newly created role is a testament to her steadfast dedication to the core values of APO Group and her remarkable commitment to fostering a positive organizational culture.
As an Account Director in the PR and Strategic Communications division, Tracy has played a crucial role in delivering some of APO Group’s most significant PR campaigns for esteemed clients across numerous sectors throughout Africa and beyond.
Her strategic insight has been vital in amplifying narratives that showcase Africa’s inspiring stories.
Reflecting on her journey, Tracy remarked: “Celebrating my 10-year anniversary at APO Group is both an honor and an exhilarating experience.
“I am incredibly grateful for the opportunities to grow both personally and professionally while being part of this exceptional company.
“It is a true privilege to take on the role of Culture Ambassador, and I am enthusiastic about actively fostering a culture of inclusivity, respect, and collaboration.
“Together, we have built something extraordinary at APO Group, and I am eager to continue nurturing its growth as a leader and advocate for our values and people.”
In her new capacity as Culture Ambassador, Tracy will spearhead initiatives to promote APO Group’s core values of excellence, accountability, collaboration, diversity, and agility throughout the fully remote organization.
Nicolas Pompigne-Mognard, Founder and Chairman of APO Group, stated: “On behalf of APO Group, I extend my warmest congratulations to Tracy on this significant milestone and for her unwavering dedication to her clients and colleagues.
“Furthermore, her well-earned position as Culture Ambassador highlights her exceptional leadership and our commitment to fostering a workplace that embraces diversity, collaboration, and professional growth.”
Since joining APO Group in 2014, Tracy has gained extensive expertise in all areas of public relations, significantly bolstering the company’s reputation as an industry leader.
In recognition of her outstanding contributions to clients, she received the Jack Ma Foundation’s inaugural ABH 100 Award in 2023, honoring individuals who have supported the pan-African initiative of Africa’s Business Heroes (ABH) throughout its five iterations.
ABH stated that these 100 exceptional individuals have significantly advanced the initiative through their unwavering commitment to enhancing Africa’s start-up ecosystem.
This accolade serves as a tribute to Tracy’s efforts over the past decade and her ongoing passion for supporting Africa’s positive stories and growth through pan-African PR at APO Group.
“The past ten years have been an incredible journey, and I have had the privilege of working with some of the most inspiring clients and colleagues,” said Tracy.
“APO Group is truly a unique organization, and our shared dedication to shaping Africa’s narrative with passion and purpose drives everything we do.
“None of this would have been possible without the support of my family, the trust of our distinguished clients, and our remarkable media partners.
“I especially want to thank my team and APO Group for empowering me to lead, inspire, and embody our company’s culture.”
Rania El Rafie, Vice President of PR and Strategic Communications, remarked: “Tracy’s decade at APO Group exemplifies the power of passion, determination, and a united vision for excellence.
“Her appointment as Culture Ambassador affirms her relentless dedication to cultivating a workplace that thrives through collaboration, inclusivity, and innovation.
“This milestone encapsulates the essence of our values and the culture we strive to promote daily – one that empowers our people to grow, excel, and lead with purpose.
“Tracy’s journey inspires us all at APO Group, and we look forward to witnessing her continued enhancement and elevation of our culture to even greater heights.”
