This week, Mark Zuckerberg revealed an exceptionally rare Swiss watch valued at around $900,000 in a video addressing his company’s choice to halt third-party fact-checking on its US social media platforms.
The chairman of Meta Platforms Inc. is seen wearing a Greubel Forsey ‘Hand Made 1’ on his left wrist in the video shared on Facebook on Tuesday, where he announced the policy changes.
This remarkable watch is incredibly scarce and expensive, with Greubel Forsey SA manufacturing only two or three ‘Hand Made 1’ models annually, priced at $895,500 before taxes.
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A representative from Meta declined to comment.
In recent times, Zuckerberg has taken a keen interest in mechanical Swiss watches, displaying a variety of complex timepieces over the last year.
Throughout the past year, the billionaire has sported watches from renowned brands like Patek Philippe and FP Journe.
Nevertheless, the Greubel Forsey model he wears indicates a deeper appreciation for the craft of watchmaking. The brand manufactures only a few hundred watches each year and is relatively obscure outside of the most dedicated and wealthy collectors.
The model featured in the video is primarily constructed from parts created by Greubel Forsey, necessitating hundreds of hours for the assembly and meticulous hand finishing of each piece.
When asked to comment on the Meta chairman’s recent addition to his collection, Greubel Forsey CEO Michel Nydegger stated: “It’s delightful to see someone who has significantly influenced the modern digital landscape and lifestyle demonstrate genuine admiration for the traditional approach to fine watchmaking today.”
Nydegger became the CEO of Greubel Forsey last year after the company altered its strategy to significantly boost production and reduce average prices from approximately $500,000 per watch.
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