Johannesburg – The brand and communication agency Penquin is thrilled to announce the appointment of Thando Mxosa as its new Strategy Director.
This strategic leadership role highlights Penquin’s commitment to incorporating rigorous insights and innovative strategies at the core of its creative projects, driving significant growth and measurable results for its diverse clientele.
Thando Mxosa arrives at Penquin with a well-established reputation for crafting strategies that strike a chord with authentic cultural relevance.
He is recognized for his ability to seamlessly blend profound analytical rigor with engaging creative storytelling, ensuring that campaigns not only resonate with audiences but also meaningfully advance business goals.
In this new role, Mxosa will steer Penquin’s overarching strategic vision, refine the agency’s consumer insights, foster enhanced collaboration among teams, and challenge the boundaries of integrated communication in today’s marketplace.
Penquin CEO Veronica Moleele notes that Mxosa’s appointment arrives at an exciting time for the agency as it continues to expand and bolster its strategic capabilities.
“Thando’s addition signifies a pivotal moment for Penquin,” states Moleele.
“We are not just appointing a Strategy Director; we are investing in a future where data and human insights drive transformative creative efforts.
“Thando embodies the ideal blend of curiosity and commercial insight that we need to elevate our client partnerships and push industry standards.
“His leadership will be crucial as we shift into a phase focused on greater impact and innovation.”
Mxosa’s joining marks the dawn of a new era for Penquin, characterized by forward-thinking strategies, meaningful client partnerships, and a deeper integration of insights throughout every step of the creative process.
Under Mxosa’s guidance, the agency aspires to strengthen its reputation as a strategic partner that nurtures brands people truly care about.
