SEOUL, SOUTH KOREA – Media OutReach Newswire – 6 June 2026 – Sun Group has made its inaugural appearance at the Seoul International Travel Fair (SITF) 2026, one of South Korea’s leading international travel events, held from June 4–7. Their theme, “Visit Vietnam: Beloved Destinations – Extraordinary Experiences,” captivated attendees throughout the fair. The group showcased popular destinations including Da Nang, Phu Quoc, Sa Pa, and Ha Long, representing an ever-evolving Vietnam that promises unmatched experiences for travelers around the globe.
The Sun Group booth attracted numerous visitors with engaging activities, its destination ecosystem, and attractive promotions.
A highlight was the unveiling of Sun Group’s innovative development vision for Phu Quoc, aligned with APEC 2027, presented to partners and attendees from Korea.
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From the onset of the fair, Sun Group’s booth experienced a steady stream of visitors. Over the four-day period, it facilitated various B2B and B2C networking sessions, customer consultations, and showcased tourism, resort, and aviation services. Engaging activities such as mini-games, giveaways, and special offers tailored for the Korean audience contributed to a vibrant atmosphere of interaction.
During the SITF (June 4–7), travelers were able to take advantage of a 20% discount on base fares when booking Sun PhuQuoc Airways flights through the airline’s website or app. This promotion, available to the Korean market, is applicable to both one-way and round-trip tickets to Phu Quoc and is limited to 200 Economy Class discount codes valid for travel between June 15 and October 24, 2026 (excluding certain peak dates).
Moreover, attendees had the opportunity to win exciting prizes through booth activities, including complimentary round-trip flights on the Seoul–Phu Quoc route (ICN–PQC) and resort vouchers for hotels within the Sun Group portfolio.
By integrating destination promotion with airline offerings, Sun Group aims to motivate South Korean travelers to consider Vietnam, especially Phu Quoc, which is poised for substantial investments in upcoming projects, products, and experiences ahead of APEC 2027.
Hashtag: #SunGroup
The issuer holds full responsibility for the content of this announcement.
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About Sun Group
Sun Group is Vietnam’s leading private economic entity, operating a comprehensive ecosystem that spans tourism, entertainment, hospitality, real estate, infrastructure, and aviation. Driven by the mission of “Enhancing the beauty of the lands,” the Group plays a pivotal role in developing iconic destinations nationwide through its Sun World entertainment brand. In aviation, Sun Group utilizes a hub-and-spoke model focused on Phu Quoc, supported by strategic airport investments and Sun PhuQuoc Airways.
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