Notable Highlights:
- Jollibee Group’s brands, including Jollibee, Mang Inasal, and Chowking, have been acknowledged as the top three most valuable restaurant brands in the Philippines, as stated in the Brand Finance Philippines 50 2026 report.
- The Philippine restaurant sector has reached a brand value of roughly USD4.1 billion, representing a 29% growth year-on-year, with Jollibee accounting for nearly 80% of the total brand value in the industry.
- For the third consecutive year, Jollibee claimed the No. 2 spot in brand value among all Philippine brands, with a brand value growth of about 32% to USD3.3 billion, backed by its robust brand performance and a global ranking as the fifth-strongest restaurant brand.
- Mang Inasal demonstrated considerable growth in brand strength, placing No. 2 among both Philippine restaurant and non-restaurant brands, with a brand value increase of 28% to USD482 million, landing on Brand Finance’s “Brands to Watch” list for 2026.
- Jollibee Foods Corporation’s extensive brand portfolio also encompasses Tim Ho Wan, The Coffee Bean & Tea Leaf, and Compose Coffee, highlighting a diverse multi-brand and multi-market strategy beyond its primary Philippine restaurant brands.
MANILA, PHILIPPINES – Media OutReach Newswire – 2 July 2026 – The Jollibee Group’s brands Jollibee, Mang Inasal, and Chowking have been recognized as the most valuable restaurant brands in the Philippines according to the Brand Finance Philippines 50 2026 report, with Jollibee leading and contributing approximately 80% to the total restaurant brand value.
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Jollibee Group brands Jollibee, Mang Inasal, and Chowking ranked as the top three restaurant brands in the Brand Finance Philippines 50 2026 report, showcasing the strength and value of the Group’s homegrown restaurant brands.
This report contextualizes these brands among the Philippines’ most successful corporate brands, emphasizing the growing correlation between brand value, strength, consumer demand, pricing power, resilience, and long-term business sustainability.
According to Brand Finance, the Philippine restaurant industry has now achieved a brand value of approximately USD4.1 billion, highlighting a 29% growth year-on-year, with Jollibee holding about 80% of the entire brand value.
Jollibee Maintains No. 2 Position as Most Valuable Philippine Brand for the Third Consecutive Year; Mang Inasal Advances to No. 2 in Brand Strength
In the report, Jollibee retained its No. 2 position in brand value among Philippine restaurant and non-restaurant brands for the third straight year. The brand earned a Brand Strength Index score of 87.9 out of 100, making it the fifth-strongest restaurant brand globally in the Brand Finance Restaurants 25 2026 report, distinguishing itself as the sole representative from the Philippines and Southeast Asia in the global ranking.
Brand Finance attributed Jollibee’s success to its enhanced brand strength, sustained consumer demand, and strong brand appeal across core markets. The report also linked the brand’s momentum to growth in same-store sales, increased transaction volumes, revenue growth, record system-wide sales, further U.S. expansion, and significant milestones in Vietnam, notably the opening of its 200th store.
Mang Inasal exhibited one of the report’s most remarkable advancements, leaping from seventh to second in brand strength across Philippine restaurant and non-restaurant sectors. Its Brand Strength Index improved by 7.4 points to 95.2 out of 100, compared to 87.8 in 2025, which elevated its brand strength rating from AAA to AAA+. Its brand value surged by 28% to USD482 million, granting it a position on Brand Finance’s “Brands to Watch” list for 2026.
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Brand Finance recognized Mang Inasal’s achievements as a result of its integration within Jollibee Foods Corporation, which provides substantial scale, operational support, and extensive market visibility.
Chowking also progressed in the Brand Finance Philippines 50 2026 report, moving up to No. 31 among the country’s most valuable brands.
In addition to the Philippine rankings, Jollibee Foods Corporation features a global portfolio of 20 brands, with over 10,400 locations in 33 countries, including Tim Ho Wan, The Coffee Bean & Tea Leaf, Compose Coffee, Smashburger, Highlands Coffee, and various other brands across fast food, coffee and tea, bakery, casual dining, and beverage sectors.
Ernesto Tanmantiong, CEO of Jollibee Foods Corporation, commented: “These recognitions emphasize the enduring strength of our brands and the trust we’ve built with consumers over generations. Strong brands serve as strategic assets: they enhance customer loyalty, promote sustainable growth, and reinforce our business’s resilience amid a constantly evolving market landscape.
“These rankings are more than mere accolades; they reflect the intrinsic value we are continuously creating. Notably, Jollibee’s brand value of USD3.3 billion alone represents a significant metric concerning our current market capitalization, illustrating a valuable opportunity to convert brand strength into long-term shareholder value.”
Hashtag: #JollibeeGroup
The issuer bears sole responsibility for the content of this announcement.
About Jollibee Group
Jollibee Foods Corporation (PSE: JFC) (the “Company”) stands as one of the world’s fastest-growing restaurant firms, driven by its mission to spread joy through exceptional taste. It manages a diverse brand portfolio comprising 20 brands (the “Jollibee Group”) with over 10,400 locations across 33 countries.
The Jollibee Group includes nine (9) wholly-owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger, and Tim Ho Wan), five (5) franchised brands (Burger King, Panda Express, Yoshinoya, Common Man Coffee Roasters, and Tiong Bahru Bakery in the Philippines), and equity stakes in other prominent brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), Shabu All Day (70%), SuperFoods Group, which operates Highlands Coffee (60%), and bubble tea brand Milksha (51%). Additionally, the Company has vested interests in Tortazo, LLC, alongside Chef Rick Bayless, for Tortazo in the U.S., and in Botrista, a leader in beverage technology.
The Jollibee Group’s global sustainability initiative, Joy for Tomorrow, underscores its commitment to sustainable business practices encompassing food safety, employee welfare, community engagement, sound governance, and environmental stewardship, among others. These efforts align with the United Nations Sustainable Development Goals (UN SDGs).
The Company has garnered recognition as the Philippines’ Most Admired Company by the Asian Wall Street Journal, featured as one of Asia’s Fab 50 Companies, and listed among Forbes’ World’s Best Employers and Top Female-Friendly Companies. Moreover, the Company is a five-time recipient of the Gallup Exceptional Workplace Award and has been highlighted in TIME’s World’s Best Companies and Fortune’s Southeast Asia 500 List.
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