New Video Showcases the Journey of the Younger Generation from Campus to TCM
For a deeper insight into the students’ journey of exploration, please click the link below to watch the program video on BTRT’s YouTube channel: https://youtu.be/6LRyk_DLucA
HONG KONG SAR – Media OutReach Newswire – 21 July 2026 – Beijing Tong Ren Tang Chinese Medicine Company Limited (“BTRT”) (3613.HK) has unveiled a new video featuring its Hong Kong “Student Ambassador Programme for Chinese Medicine and Health Care,” an initiative designed to connect youth with Traditional Chinese Medicine (TCM) through engaging, hands-on, and impactful experiences.
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This new video features Beijing Tong Ren Tang’s Hong Kong “Student Ambassador Programme for Chinese Medicine and Health Care”, inviting youth to delve into Traditional Chinese Medicine (TCM) through interactive and inspiring experiences.
Rooted in BTRT’s rich values and supported by over 350 years of legacy, this program represents the company’s commitment to promoting the culture of Chinese medicine while embracing innovation to appeal to younger generations. Through engaging learning opportunities, explorations of 5G technology, and community activities, BTRT aims to make TCM more accessible and inspiring for primary and secondary school students in Hong Kong.
In the video, students share their learning experiences regarding the TCM principle of “preventive treatment of disease,” how herbs can enhance everyday wellness, and insights into the applications of Chinese medicine therapies in sports recovery.
Transforming Classroom Knowledge into Real-World Experience A significant benefit of the program is its capacity to reshape students’ perceptions of TCM by illustrating its relevance in daily life. It stimulates curiosity and encourages ongoing conversations with peers and elders. Through tours of BTRT’s Hong Kong production and R&D facilities, students visited the Tong Ren Tang Museum, observed the production line, and participated in hands-on workshops to experience traditional pharmaceutical craftsmanship. They also explored BTRT’s herbal garden, discovering the link between Chinese medicine, nature, and well-being.
Where Heritage Meets Innovation and Technology The program familiarizes students with the role of innovation in modern Chinese medicine. At the China Mobile 5G Innovation Centre Hong Kong Open Lab, they explored how 5G, AIoT, and AI can contribute to smarter health and wellness solutions. Back in school, they learned how connected sensors, communication technology, and AI can be utilized in the cultivation of Chinese herbs, from growth monitoring to data collection, analysis, and presentation.
Transforming Learning into Community Impact Student ambassadors actively engage with the community, serving as health mentors for the elderly, sharing wellness knowledge, and supporting simple therapeutic practices such as Ba Duan Jin and acupoint-based care. They convert classroom education into empathy, service, and social responsibility.
Creating a Long-Term Platform for Youth Engagement As BTRT expands in the region, the company acknowledges youth education and cultural engagement as vital elements of its long-term vision. The Student Ambassador Programme has evolved into a sustainable initiative, with this year marking its second rollout, focused on nurturing young people’s interest in Chinese medicine and health care.
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Following last year’s positive feedback, the program returns, enhanced with its signature content and the new “Campus Herbal Medicine Baizi Cabinet” initiative, alongside visits to BTRT’s herbal garden. These activities will further educate students on the interconnection between Chinese medicine and nature, as well as the wisdom surrounding seasonal wellness and balance. Together, these enhancements broaden the program’s impact, encourage knowledge-sharing, and promote the transmission of Chinese medicine culture throughout the campus community.
Guided by the vision of “Inheriting Traditional Chinese Medicine, Inspiring a Smarter Future,” BTRT is devoted to sharing the wisdom of Chinese medicine in ways that resonate with younger generations while contributing its unique strengths to global health development.
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About Beijing Tong Ren Tang
Tong Ren Tang was founded in 1669, boasting a rich legacy of 356 years. The company stands by its motto: “No compromise on cost and labor despite the complexity of processing herbal medicine. No compromise on quality and standards despite the scarcity of medicinal ingredients.” This commitment has allowed Beijing Tong Ren Tang to thrive over generations, achieving excellence and becoming a national treasure while expanding globally.
Additionally, Beijing Tong Ren Tang has taken on the mission of promoting the culture of traditional Chinese medicine, actively participating in domestic and international events for traditional Chinese medicine promotion, facilitating cultural exchanges worldwide, and striving to enhance the global prominence of traditional Chinese medicine. To date, it operates over 160 retail locations across 26 countries and regions, establishing itself as one of the most recognized traditional Chinese medicine brands worldwide.
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